Nykaa launches 'Superstore' to partner with retailers in Gujarat

Nykaa, India's leading on line lifestyle retail destination has recently launched "Superstore by Nykaa"- a tech-forward, direct-to-retail distribution business for the Indian retailer ecosystem. An intuitive and easy to use app, Superstore is available for retailers across India.

With Nykaa Superstore, retailers in Gujarat can access the entire range of beauty, personal care & wellness products on one single platform, at distributor prices. More importantly, it gives retailers the freedom to order 100% genuine products, as much and as often as they need, delivered to their doorstep. The transparency in pricing and offers, and easy returns make this a dependable channel to secure the most relevant products.

Superstore also helps retailers understand the popular products in their locality, check the latest offers and profit margin for each SKU and choose the quantity while purchasing. The app currently enables brands to run trade schemes for their SKUs as well and also offers credit facility to retailers.

Speaking about the launch, Vikas Gupta, CEO, Nykaa B2B said, "Superstore By Nykaa aims to serve the rising demand for beauty, personal care & wellness products in India through a user-friendly, single platform for retailers with valuable services such as credit, transparent profit margins, and fast doorstep deliveries. Staying true to the Nykaa promise of offering the best brands, trends and pricing, Superstore empowers retailers with access to an unparalleled catalogue of most relevant brands for their own customers."

Leveraging the latest in technology, Superstore promises to help retailers stock the best selling categories, brands and sizes; reduce their inventory and working capital needs, and improve profitability. They can read ratings and reviews, see consumer trends, and access the latest innovations in the category, previously unavailable in physical retail.

For retailers, getting their journey started on the Superstore by Nykaa is as easy as signing up and completing their KYC by uploading a verified business document. Additionally, Nykaa will provide extensive training to wholesalers and retailers, through a trained fleet of sales people, enabling them to derive maximum benefits from Superstore. The goal is to partner the retailers over the long term, helping them grow and become more profitable.

Shares of FSN E-Commerce Ventures Ltd was last trading in BSE at Rs. 1796.75 as compared to the previous close of Rs. 1789.75. The total number of shares traded during the day was 63424 in over 6282 trades.

The stock hit an intraday high of Rs. 1824.70 and intraday low of 1765.50. The net turnover during the day was Rs. 114333413.00.

Source : Equity Bulls

Keywords

FSNeCommerceVentures Nykaa SuperstorebyNykaa Gujarat