Route Mobile Limited forms dedicated SBU

Route Mobile Limited ("Route Mobile"), one of the leading CPaaS (Communication Platform as a Service) providers to enterprises, over-the-top ("OTT") players, and mobile network operators, announced that it has set-up a dedicated Strategic Business Unit ("SBU") for short codes/ 10 DLC / toll-free messaging and intends to scale it globally for P2A messaging. Further, Route Mobile intends to offer the short codes/ 10 DLC/ toll free messaging numbers for enabling voice communication as well. In this regard, Route Mobile is pleased to offer the unique toll-free number range 55757-XXX allowing configuration of numbers starting from 55757000 to 55757999-digit code to enterprises/brands and OTTs.

Short codes / 10 DLC/ toll-free messaging enable very high throughput. Using short codes, brands can send large volumes of messages with high velocity, reach more customers with speed, promote their business and execute time-sensitive campaigns or deliver critical alerts with minimum latency. Route Mobile has been offering such short codes/ 10 DLC/ toll-free messaging numbers to enterprises and OTTs in the past. However, Route Mobile has set-up a separate SBU to focus on the platform which enables enterprises and OTTs to use short codes/ 10 DLC/ toll-free messaging for A2P and P2A communications. Going forward, Route Mobile will also enable such Short codes/ 10 DLC/ toll-free messaging numbers for voice communication.

Rajdipkumar Gupta, Managing Director & Group CEO,Route Mobile Limited, said, "The short codes are an addition to existing number types offered by Route Mobile and its channel partT]ers. This is critical for scenarios, not limited to two-factor authentication, appointments, reminders, confirmations, opt-in, feedback, lead generation, order tracking, contest etc. The use cases are across industries and the functionality can be used across the globe for A2 P/P2A messaging and voice communications."

With this functionality, developers and brands can now register for a new short code/10 DLC/ toll-free messaging numbers through an easy, automated registration service, providing many benefits for driving customer engagement at scale. These functionalities are enabled on Route Mobile's CPaaS platform. Brands can reliably send messages while tracking the deliverability and the relevant metrics using our custom-built dashboard.

Shares of ROUTE MOBILE LIMITED was last trading in BSE at Rs. 1548.55 as compared to the previous close of Rs. 1492.95. The total number of shares traded during the day was 39414 in over 4205 trades.

The stock hit an intraday high of Rs. 1568.40 and intraday low of 1504.90. The net turnover during the day was Rs. 60469696.00.

Source : Equity Bulls

Keywords

ROUTEMOBILE INE450U01017 SBU ShortCodes 10DLC TollFreeMessaging P2AMessaging