Thomas Cook & SOTC introduce an exclusive range of special Holi products

India is a land of vibrant festivals and celebrations and Holi represents one of the world's most spectacular experiences. The upcoming long Holi weekend starting Friday, March 18, makes for an ideal holiday break. Hence with a strategic intent to maximise on both the significance of Holi and pent up travel demand, Thomas Cook (India) Limited - India's leading omnichannel travel services company and its Group Company, SOTC Travel, have introduced a range of special Holi products that combine the best of spiritual, cultural and gastronomic experiences.

As per the Companies' internal survey, 69% respondents indicated strong demand for short holidays/minications. With this in mind, Thomas Cook and SOTC have curated distinctive Holi itineraries for the upcoming extended weekend. Included is a range of exceptional elements that highlight the essence of the festival - aimed at targeting families, millennials/young professionals, group of friends and solo travellers.

The vibrant festival of Holi celebrates life, love and the triumph of good over evil. To provide customers with an immersive experience, Thomas Cook and SOTC have handpicked locales that have a deep connection with the life of Lord Krishna, including his birthplace Mathura, Gokul and Nadgaon - where he was raised in secrecy, Barsana - birthplace of Goddess Radha and Dau-G - a 5000 year old temple presided by Lord Balarama, the elder sibling of Lord Krishna.

To ensure a safe yet delightful celebration, all tours are accompanied by the Companies' experienced tour managers.

Thomas Cook and SOTC have incorporated exceptional experiences that showcase this unique festival: a pilgrimage to Radha Krishna's Brij Bhoomi, world renowned Holi celebrations at Huranga, Lathmar - a ritual play of village women beating up men with long sticks in Nandgaon, Ladoo Mar where Holi revellers throng the Radharani Temple at Barsana and pelt each other with sweets and colour, ceremonies at the revered Banke Bihare temple in Vrindavan, traditional folk songs in Braj language at Barsana recalling Krishna's playfulness, and more. Food lovers get to indulge in local delicacies like the famous mathura ka peda, makhan mishri, ghewar, rabri, hing kachori, jalebi and Holi favourites including thandai, gujiya, malpua, bhang pakora, and more.

Holi Special Tours:

- Holi in Radha Krishna's Brij : 5 days tour to Barsana, Nandgaon, Gokul and Dau-G at Rs. 39,200.00

- Brij Ki Holi in Vrindavan Barsana : 5 days to Barsana, Nandgaon, Mathura and Dau-G at Rs. 46,500.00

- Celebrate Holi in Mathura & Vrindavan : 8 days to Barsana, Nandgaon, Mathura, Gokul and Dau-G at Rs. 60,600.00

Mr. Rajeev Kale, President & Country Head - Holidays, MICE, Visa, Thomas Cook (India) Limited said, "Holi is one of the most anticipated festivals of India and through our Holi Special Tours we want Indians to rediscover the wealth of India's spirituality and heritage. We have thoughtfully selected locales like Barsana, Nandgaon, Mathura, Gokul and Dau-G centred around the life and times of Lord Krishna - incorporating elements of colour, culture, cuisine and spirituality. As Holi falls on a Friday, Indians get to benefit from an extended weekend as they walk in the footsteps of Lord Krishna. Food enthusiasts also get an opportunity to savour authentic local delicacies and specialities that the festival is famous for.

Additionally, to restore customer confidence in travel, our "Assured" Safe Travel Program - developed in association with Apollo Clinics, ensures best in class travel safety protocols covering every distribution, delivery and partner touch point in the travel ecosystem. "TravShield" an upgraded safety commitment of only vaccinated staff and co-passengers among many other precautions, ensure traveller safety in the pandemic era."

Mr. Daniel D'souza, President & Country Head, SOTC Travel said, "Holi symbolises the triumph of good over evil and creates a perfect opportunity to embark on a spiritual journey - in the most distinctive and delightful way. Our itineraries are designed to trace the iconic journey of Lord Krishna and the most important aspects of his life. Our products aim to target families, millennials/young professionals, group of friends and solo travellers and offer the best of each destination, with an engaging and immersive experience for every traveller segment.

Additionally, our unique omnichannel network offers customers the convenience of selecting their preferred mode of contacting us: via our holiday apps, virtual holiday store, portal, call centre or extensive retail outlets pan India."

Shares of Thomas Cook (India) Limited was last trading in BSE at Rs. 56.50 as compared to the previous close of Rs. 56.75. The total number of shares traded during the day was 61556 in over 905 trades.

The stock hit an intraday high of Rs. 58.75 and intraday low of 56.20. The net turnover during the day was Rs. 3495573.00.

Source : Equity Bulls

Keywords

ThomasCookIndia INE332A01027 SOTCTravel HoliProducts HoliWeekend