Thomas Cook and SOTC commemorate International Women's Day

To commemorate International Women's Day, Thomas Cook (India) Limited - India's leading omnichannel travel services company and its Group Company, SOTC Travel, have extended International Women's Day celebrations to the entire month of March. Having identified a significant opportunity in India's women traveller segment, coupled with easing of restrictions (removal of 7-day quarantine for international arrivals and need for the 8th day test), the Companies have introduced attractive ready-to-book and personalised women-only holidays to a host of domestic and international destinations - with exclusive offers.

The Companies' consumer insights reveal a noteworthy increase in demand (of over 65%) across corporate women travellers, B-leisure and leisure for girl gang/ BFF (best friend forever) vacations, bachelorette trips, kitty party getaways, solo holidays and more.

Thomas Cook and SOTC's distinctive women-only holiday range includes budget, value to luxury products and a diversity of interest based itineraries including: outdoor-adventure, self-drives, culture, spa-wellness, gastronomy and shopping. Based on insights from its women travellers, the Companies have incorporated an array of immersive experiences like interacting with locals, indulging in authentic local cuisine, supporting local businesses, learning a new skill/craft, exploring the hidden gems of the destination and more.

The Thomas Cook & SOTC Women's group tours will be accompanied by expert lady tour managers to offer added assurance and safety.

Women want to have fun while they travel and hence the women's portfolio also incorporates an eclectic mix of exhilarating and exciting experiences. A few exciting elements on offer are: exploring Singapore on a Vespa, Segway, bicycle/Segway trips in Spain, kayaking at Verdon Gorge - a deep river canyon with massive limestone cliffs in France, hiking along Interlaken's Hardergrat Trail, hot air ballooning and hammams in Turkey, edgewalk at The Sky in Dubai, snorkeling/scuba diving in the Maldives, Muay Thai boxing, culinary tours, shopping, spa and wellness in Thailand, Korea's famed Jimjilbang spas/saunas and K-beauty cosmetics, paragliding in Bir Billing- Himachal Pradesh, game drives at Kanha's Tiger Reserve - Madhya Pradesh; trekking in Ladakh, Himachal, Uttarakhand & Sikkim, and more.

The product offers favourite locales like Kashmir, Himachal Pradesh, Uttarakhand, Kerala, Andamans, Goa, Rajasthan, the North East and domestic cruises. Also included are closer-to-home international destinations like Maldives, Dubai, Abu Dhabi, Thailand, Singapore, Oman, Egypt, Sri Lanka; and favourite mid/long haul destinations like Switzerland, France, Finland, Turkey, Spain, United Kingdom and Australia.

Special Offers:

• Buy One Get One - Companion Free* across select India & International holidays
• Fly Free* from major cities to Goa, Jaipur & Udaipur, Gir, and Madhya Pradesh
• Zero cancellation charges*
• Easy & free rescheduling*
• Discount of Rs. 3000.00 on payments via select digital payment platforms*
• Dedicated women tour managers on women group tours

Women's Day Special:

• Generation-X Dubai special - 5 days; Rs 29,000.00
• Young & Happening Dubai - 5 days; Rs 33,500.00
• Divas in Dubai - 5 days; Rs 35,000.00
• Wanderlust in Maldives - 5 days; Rs. 48,500.00
• Angels have fallen - 5 days; Rs 62,000.00
• Begums in Oman (Van Tour) - 5 days; Rs 50,500.00
• Oman through her eyes - 5 days; Rs 59,700.00

Mr. Rajeev Kale, President & Country Head - Holidays, MICE, Visa, Thomas Cook (India) Limited said, "Women travellers are pushing the boundaries of traditional travel and are keen to explore new destinations and indulge in unique and offbeat experiences. With easing restrictions and strong pent up demand, we are very excited to launch our women's day special offers - across the entire month of March. Our expert travel planners have handpicked experiences that are sure to delight every woman traveller and help them plan a well-deserved break. We welcome our women customers with exclusive offers, exceptional pricing and range of attractive products - to celebrate a special Women's Month!

He added, "We offer the convenience of our omnichannel network - with options of our holiday apps, virtual holiday store, portal, call centre or extensive retail outlets pan India."

Mr. Daniel D'souza, President & Country Head, SOTC Travel said, "Women travellers are emerging as major growth drivers for the travel sector and have expressed interest in adventure trips, leisure, wellness breaks, shopping getaways and more! The new age Indian woman traveller is eager to explore the world based on to her unique preferences/interests. To commemorate this special month, we have introduced an exciting range of air-inclusive, landonly, customizable holidays and special offers for India's women travellers across price points - from budget to affordable luxury.

Additionally, to restore customer confidence in travel, our "Assured" Safe Travel Program - developed in association with Apollo Clinics, ensures best in class travel safety protocols covering every distribution, delivery and partner touch point in the travel ecosystem. "TravShield" an upgraded safety commitment of only vaccinated staff and co-passengers among many other precautions, ensure traveller safety in the pandemic era."

Shares of Thomas Cook (India) Limited was last trading in BSE at Rs. 62.05 as compared to the previous close of Rs. 60.70. The total number of shares traded during the day was 50328 in over 795 trades.

The stock hit an intraday high of Rs. 63.95 and intraday low of 61.10. The net turnover during the day was Rs. 3154169.00.

Source : Equity Bulls

Keywords

ThomasCookIndia INE332A01027 InternationalWomensDay SOTCTravel