Cineline India launches new brand for Film Exhibition Business

Cineline India Limited has launched a new brand "MovieMax" and logo for cinema exhibition operations.

The Company is looking to hive off our Non-Core Business: to become an asset-light Company. The Company plans to monetize the Hotel Asset in Goa, Eternity Mall in Nagpur and Commercial Properties in Kanakia Boomerang owned by the wholly-owned subsidiary of the Company for growth of cinema exhibition business and reduce debt.

Also, the Board has appointed Mr. Ashish Kanakia as Chief Executive Officer (CEO) of the Company.

The Current Footprint is as follows:

- Total No. of Screens 75
- Total No. of Seats 16,500+
- Cities Present 14

Commenting on the same, Mr. Rasesh Kanakia, Chairman, said "We are delighted to announce the launch of a new brand 'MovieMax' for cinema exhibition operations of the Company. We have already tied up with 75 screens PAN India with over 16,500 seats. We see a clear opportunity and space for an organized PAN India player who can provide a quality experience to consumers with the capability to win developers confidence. Over the next few months, we will continue to acquire additional screens PAN India and create a strong consumer-oriented brand in this segment.

The Company is also planning to hive off our Non-Core Business and become an asset-light Company. The Company intends to monetize various assets owned by the wholly-owned subsidiary of the Company for growth of cinema exhibition business and reduce debt. We expect ~Rs. 350 to Rs. 450 crores through monetization of these assets."

Shares of Cineline India Limited was last trading in BSE at Rs. 110.05 as compared to the previous close of Rs. 111.75. The total number of shares traded during the day was 7645 in over 270 trades.

The stock hit an intraday high of Rs. 114.95 and intraday low of 104.05. The net turnover during the day was Rs. 841406.00.

Source : Equity Bulls

Keywords

CinelineIndia INE704H01022 MovieMax FilmExhibition CinemaExhibition Multiplex