Dot & Key extends its natural and clean beauty promise to a new Haircare range

Homegrown brand Dot & Key, recently acquired by Nykaa, India' s leading beauty & lifestyle retailer, now launches its own range of haircare products, bringing its high-performing clean beauty solutions to a whole new category. Dot & Key's nature-forward formulations will be available in shampoos, hair masks, serums & scalp scrubs, offering consumers a full range of hair solutions to address specific concerns and build a healthy hair care regime. Powered by Nykaa and Dot & Key's deep understanding of Indian hair and its concerns, this new range has been repeatedly tested and clinically validated to ensure results from the very first use.

The clean haircare range blends high-performance actives & luxurious botanical ingredients with minimal synthetic chemicals. While the focus is on the use of scientifically proven ingredients, the formulations are 90% nature-derived. Addressing three major concerns- Damage, Hair Fall & Scalp Health, the new haircare range comprises three variants- Quinoa Protein & Olive Range (Damage & repair), Moringa & Argan Range (Hair fall control), and AHA Exfoliation Apple Cider Hair & Scalp Scrub.

This haircare range is Free of the Dubious 8 including sulphates, silicones, alcohol, PABA, triclosan, heavy metals, synthetic dyes, formaldehyde donors & parabens; the products are dermatologically tested, and proven safe for all kinds of hair, including colored & chemically treated hair. Moreover, they are GMO-Free and Cruelty-Free PETA-certified. Clinically proven to repair the damage, smoothen frizz, control hair-fall, and hydrate, Dot & Key's new haircare launch will revamp your hair care regime delivering more than the desired results.

Quinoa Protein & Olive Range

Active Ingredients- Hyaluronic Acid, Ceramides & Vegetal Keratin
Natural ingredients- Quinoa Protein, Babassu Oil, Olive Oil & Shea Butter

• Quinoa Protein & Olive Damage Repair Shampoo priced at INR 695
• Hyaluronic Hydrating Quinoa Protein & Olive Hair Mask priced at INR 645
• Hyaluronic + Ceramide Hair Treatment Serum priced at INR 745

Moringa & Argan Range
Active Ingredients- Peptide, Hydrolysed Keratin, Linoleic Acid, Cysteine
Natural ingredients- Moringa Seed Oil, Argan oil, Murumuru Butter, Shea Butter & Gooseberry.

• Moringa & Argan Hair fall control shampoo priced at INR 695
• Pea Peptide Strengthening Moringa & Argan Hair Mask priced at INR 645
• Pea Peptide+ Cysteine Hair Volumising Serum priced at INR 745

AHA Exfoliation Apple Cider Hair & Scalp Scrub has a perfect blend of physical scrub & chemical exfoliants, the scrub effectively fights dandruff and reduces flaking, while hydrating the dry scalp. Priced at INR 695

Active ingredients - AHA (Glycolic Acid & Lactic Acid), 2% BHA (Salicylic Acid) & Apple Cider Vinegar and Natural ingredients: Walnut Shell Powder & Peppermint & Marula Oils.

Commenting on the launch, Anisha Saraf, Co-founder, Dot & Key said "Cognizant of consumer demand & concerns, we are thrilled to introduce them to our new haircare range which is solution-led. A result of extensive R&D and consumer engagement, the new haircare range is multifunctional and infuses natural ingredients with active ingredients to deliver more than the desired result. Being a part of the Nykaa family also allows us to extend the brand's reach to a larger landscape of consumers invested in beauty & self-care. Focusses on solving specific concerns, the new haircare range is here to change your hair game forever!"

Anchit Nayar, CEO E-commerce Beauty, Nykaa, said, "At Nykaa we understand the beauty needs and concerns of Indian consumers and pride ourselves in bringing them the best solutions, whether homegrown or from beyond our borders. With Dot & Key's new haircare range we are excited to offer highly effective and ingredient-led products designed specifically for Indian consumers from a brand that has already established itself as a leader in efficacious skincare."

Shares of FSN E-Commerce Ventures Ltd was last trading in BSE at Rs. 1661.90 as compared to the previous close of Rs. 1734.85. The total number of shares traded during the day was 234841 in over 26085 trades.

The stock hit an intraday high of Rs. 1744.00 and intraday low of 1609.05. The net turnover during the day was Rs. 393538003.00.

Source : Equity Bulls

Keywords

FSNECommerceVentures DotandKey Nykaa LifestyleRetailer HaircareProducts NewRange