Stock Report

Gowardhan Ghee launches a New Winter Campaign - 'Thand Padi'

Posted On : 2021-12-14 13:34:13( TIMEZONE : IST )

Parag Milk Foods Limited, the makers of India's favorite dairy products like Gowardhan, Go, Pride of Cows and Avvatar, launched an exclusive campaign for their flagship product Gowardhan Ghee emphasizing on the importance of consuming ghee during winters. It weaves in the message of how having ghee in our food helps to keep one warm and healthy. Ghee is an important ingredient of Indian kitchens and the campaign aims at reiterating the immunity boosting power of ghee through the short film. The campaign subtlety points out while we prepare for winter from the outside, it is equally important to prepare our body from the inside through a healthy and nutritious diet.

Speaking about the campaign, Ms. Akshali Shah, Sr. VP - Strategy, Sales & Marketing, said, "After long summer months, Indians look forward to winter every year and food continues to remain a highlight of the season. Through this Campaign, our aim was to remind consumers that while we prepare ourselves for winter through small rituals, it is imperative to maintain our health through consumption of the much needed nutrients. This is possible by adding ghee to our winter essentials to help us keep warm and strong against the dropping temperatures. Our key objective is to build awareness around pure cow ghee and re-emphasize our leadership position in the ghee segment. We have taken 360-degree holistic approach by promoting the Campaign on TV, Radio & Digitally. We hope that our customers will resonate with this campaign and continue to relish our products across seasons."

Shares of Parag Milk Foods Limited was last trading in BSE at Rs. 118.50 as compared to the previous close of Rs. 118.65. The total number of shares traded during the day was 58884 in over 1580 trades.

The stock hit an intraday high of Rs. 120.20 and intraday low of 118.05. The net turnover during the day was Rs. 7000062.00.