Indo-National Ltd - The 'NIPPO' brand, ranked 367th in TRA List

Indo-National Ltd. (INL) is a leading consumer goods company with a portfolio comprising dry-cell batteries, Flash lights, LED lights, Mosquito bats, and electrical accessories. Through its subsidiaries and step-down joint ventures, it has also emerged as a global supplier of composites to the railway, aerospace, and defense industries.

INL's Consumer Products brand 'Nippo' has entered the list of India's 1,000 most desired consumer brand 2021 compiled by TRA list with a ranking of 367. Further insights into the Brand Assessment indicated:

1. Brand desirability has increased significantly and has moved ahead of 'brand usage' which indicates that consumers wish to use Nippo's products even though they are not using presently.

2. There has been efficient and effective transference of message from brand to consumer to increase desirability. Consumers have indicated that they connect the 'Nippo' brand with Attributes such as 'Creativity', 'Trust' and 'Relevant Utility'.

3. The brand has been able to develop appeal in key buckets like millennials (Age Group 25-40 Years) while being favourably perceived by categories of mid-income and above. Further, there is a fairly even split across genders with the brand appealing to both male and females.

TRA (formerly Trust Research Advisory), incorporated in 2010, is a Brand Intelligence and Data Insights Company dedicated to understand and analyze stakeholder behavior through 2 globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA conducts primary research with consumers and stakeholders to assist brands with their business decisions based on deep insights on Consumer Behavior. TRA's reports are a result of syndicated primary research on Brand Trust and Brand Attractiveness that generates more than 27.5 million datapoints every year across 15,000 unique brands from over 32,000 hours of fieldwork conducted in 16 cities in India.

Commenting on the development, Mr. M. Subramanyam - President, Indo-National Ltd., said: "We are delighted to mark an entry in the Top 1,000 most desired consumer brands in India. The ranking validates the wide awareness and desirability of our 'Nippo' brand which enjoys a rich legacy having served discerning consumers in India for over four decades now.

In recent years, we have widened our portfolio of consumer products and the initiativeundertaken to market this wider portfolio under our flagship B2C 'Nippo' brand are clearly resonating well with consumers. With a well-established 'brick-and-mortar' footprint that is increasing steadily, we are focussed on increasing penetration through online channels as well. This ranking and the report gives us immense confidence that the reliability and desirability of our brand will reflect in greater demand for our products."

Source : Equity Bulls

Keywords

IndoNational Nippo 367thRank TRAList