Sun Pharma forays into Nutrition Bar segment with the launch of Revital NXT

Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries Limited (Reuters: SUN.BO, Bloomberg: SUNP IN, NSE: SUNPHARMA, BSE: 524715, "Sun Pharma" or the "Company" including its Indian subsidiaries) announced its foray into the nutrition bar segment in India with the launch of Revital NXT. The product is a brand extension of Revital H, India's leading and most trusted health supplement for over three decades*. The product has been launched in two different variants, Revital Energy NXT and Revital Protein NXT. The market for nutrition bars in India is growing rapidly with Millennials and Generation Z's increasing focus on fitness for a healthy lifestyle.

Revital NXT is India's first nutrition bar with the goodness of Natural Ginseng, 16 vitamins & minerals and triple blend protein. The nutrition bar has been launched on Amazon and it will also be made available on other e-commerce platforms. Through this range of Protein and Energy bars, Revital H aims to give consumers the perks of high quality protein, from building or maintaining muscle mass to helping satisfy hunger, in an easy, on-the-go option. Powered with Natural Ginseng, Revital NXT provides an energy boost helping one to power through every task.

Vidhi Shanghvi, Head, Sun Pharma Consumer Healthcare said, "Revital H has been the bellwether of the nutritional supplement segment, helping consumers live stronger, healthier lives for over three decades. With increasing health-consciousness and active lifestyles, there has been rising demand for on-the-go nutrition. Our newest product - Revital NXT bar, powered with Natural Ginseng - the same core ingredient that fuels Revital H, helps you stay active and ace life's demands on the go."

Revital Energy NXT is available in a pack size of 35 grams each in Choco Almond & Yogurt Berry flavours while Revital Protein NXT is available in a pack size of 50 grams each in Choco Almond and Coffee Hazelnut flavours. The product portfolio targets diverse consumer needs around breakfast, snacking and pre/post workouts. Apart from the great nutritional value, all variants of the Revital NXT bar have a unique flavour and delicious taste.

Shares of Sun Pharmaceutical Industries Ltd. was last trading in BSE at Rs. 769.65 as compared to the previous close of Rs. 783.8. The total number of shares traded during the day was 85886 in over 2636 trades.

The stock hit an intraday high of Rs. 783.25 and intraday low of 766.95. The net turnover during the day was Rs. 66483388.

*As per IQVIA, TSA DATA MAT SEP'20, REVITAL H is India's No. 1 brand in oral solid food supplement

Source : Equity Bulls

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