Thomas Cook and SOTC partner with IHCL to offer Travellers the 4D - Dream, Drive, Discover, Delight Experience

With Indians being confined within the safety of their homes yet again during the second wave of the pandemic, the appetite for travel has never been so strong. The desire to escape and connect and relax with loved ones in safe environs, further buoyed by the acceleration of the vaccination drive and easing of travel restrictions, is driving the rising demand for domestic travel in India. With most travellers gravitating towards trusted brands with well-defined safety and hygiene protocols, Thomas Cook (India) Limited, India's leading integrated travel services company and its Group Company SOTC Travel Ltd., have partnered with Indian Hotels Company (IHCL), South Asia's largest hospitality company, to offer travellers added value on IHCL's 4D - Dream, Drive, Discover, Delight experience, which was launched across IHCL's Taj, Vivanta, and SeleQtions hotels and amã Stays & Trails bungalows.

Thomas Cook & SOTC's Third Holiday Readiness Report (June 2021) has revealed strong travel demand: 69% respondents keen to resume travel in 2021- with over 54% preferring domestic vacations. Personal safety continues to be a key consideration for 70% respondents; 19% cite uncertainty as a concern. With the significant need for reassurance, Thomas Cook & SOTC have hence partnered with Taj Hotels in a 2 pronged strategy: to build customer travel confidence and boost demand, with an array of exclusive experiences and attractive offers.

The 4D Travel Experience gives guests the perfect opportunity to drive with families and friends to discover, unwind, and be one with nature once again while embracing holistic wellness. Guests can choose from exclusive villas, bungalows, cottages, or suites across hotels, while creating unforgettable memories - be it heritage holidays, family getaways, wellness retreats or adventure activities. Be it the sunny beaches of Goa and Kovalam, royal beauty of Jaipur, Jodhpur and Udaipur, the lofty peaks of Shimla, Ooty and Rishikesh, or a walk through history at Agra, Hyderabad and Varanasi, there is something for everyone. For that intimate family vacation, heritage bungalows in pristine locations from the amã Stays & Trails portfolio are the perfect choice. The all-inclusive 4D Travel Experience, starting at Rs. 5499* offers exclusive value add-ons and myriad indulgences such as a specially curated 4-course dining experience by a specialty chef, and rejuvenating experiences ranging from spa and wellness to nature walks to explore the local flora and fauna and adventure activities such as kayaking.

Mr. Rajeev Kale, President & Country Head - Holidays, MICE, Visa, Thomas Cook (India) Ltd. said, "With increasing travel desire and customer preference of reputed brands to take care of their safety concerns, we are delighted to present our customers with the 4D Travel Experience in association with Taj, one of the most reputed names in the world of hospitality. Our TravShield commitment to personal, financial and mental safety encompassing our Assured safety protocols in association with Apollo Clinics, together with Tajness, is aimed at bringing back consumer confidence in travel. The attractive proposition of eclectic holiday experiences at affordable pricing starting at just Rs. 5499* and an Early Bird offer intends to inspire demand."

Mr. Daniel D'souza, President & Country Head, Leisure, SOTC Travel said, "We are delighted to associate with Taj Hotels, renowned worldwide for their extraordinary commitment towards providing luxury hospitality and service. Our partnership will immensely benefit our customers with special offers across a range of exceptional experiences while enjoying a best in class stay."

He added, "Domestic tourism is a key opportunity, and our customers now have a delightful range to choose from be it for a weekend getaway, workation, staycation or family bonding while celebrating special occasions or the upcoming festive season."

Mr. Rohit Khosla, Executive Vice President - Operations, North & West India, IHCL, said, "Our partnership with Thomas Cook India & SOTC will bring much value to our consumers. The 4D Travel Experience across our Taj, Vivanta, and SeleQtions hotels and amã Stays & Trails bungalows will create an enhanced holiday experience for our guests while offering safety in travel and stay. From tech-enabled contactless services to stringent protocols of hygiene and sanitation, we stand prepared to welcome guests to experience the hallmark Tajness with a commitment restrengthened."

Shares of Thomas Cook (India) Ltd., was last trading in BSE at Rs. 60.85 as compared to the previous close of Rs. 61.35. The total number of shares traded during the day was 76858 in over 1302 trades.

The stock hit an intraday high of Rs. 62.5 and intraday low of 60.5. The net turnover during the day was Rs. 4704265.

Source : Equity Bulls

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