Thomas Cook & SOTC take the lead to accelerate demand for Holidays

Acceptance of India's vaccine by several European states, reopening of borders and easing of travel restrictions is resulting in significant and growing travel desire. Thomas Cook India & SOTC's Third Holiday Readiness Report (June 2021) reveals that over 69% of Indians are keen to resume travel in 2021 (54% opting for domestic; 46% preferring International holidays). With a focussed intent to leverage this strong pent up demand, Thomas Cook India along with its Group company SOTC Travel Ltd., have announced a two pronged scheme - Buy One Get One Free - Get your Companion's Holiday Free on International* destinations and Book any Domestic Holiday & get a Staycation Free!

The attractive schemes include Indians' favourite international destinations, including, Switzerland, Maldives, Dubai, Russia, Egypt, etc. and a wide array of domestic options like Kerala, Kashmir, Himachal, Uttarakhand, Ladakh, Andamans, etc. The offers are available across the company's omnichannel touch points - aprox. 200 retail outlets (both owned and franchise outlets), toll free contact centre # 1800 2099 100, and portal www.thomascook.in

Highlights of the Special Offers:

Buy One Get One Free - Get your Companion's Holiday Free on International* destinations:

Includes: Accommodation from 5-7 days, Breakfast, select Sightseeing & Transfers

Special value add-ons included: Swiss Half Fare Card & Pilatus Mountain Excursion,

All Meals Included Plus Your Child Stays Free (Maldives); 10% Discount on F&B & 15% Discount on Spa

(Dubai); One Indian Dinner included in St. Petersburg & Moscow; Full Board Meal Plan at Sharm El Sheikh Resort (Egypt)

Book any Domestic Holiday & get a Staycation Free!

Includes: Accommodation with Breakfast & Dinner, Select Sightseeing tours & Transfers

Exciting/unique experiences included: Kalari Payattu Martial Art Show; a adrenalin infused ATV Ride at Nubra Sand Dunes; Sea Kart Ride at Port Blair; a romantic Shikara Ride on Dal Lake; Lunch at an Apple Orchard in Manali; tour of Bhimtal, Naukuchiyatal & Sattal (Uttarakhand), etc.

FREE: Quality Staycations at Novotel (Accor Group), Sterling Holidays & Others on evey domestic booking - stays to be completed by August 30, 2021

Option: Avail of the unbeatable Holiday First, Pay After You Return scheme

To ensure personal/physical, financial and mental safety and build consumer confidence in travel, Thomas Cook India & SOTC's comprehensive TravShield - Travel Safety Commitment encompasses meticulous safety protocols in association with Apollo Clinics:

- Vaccinated Travel Advisors & Contactless Bookings
- Free Re-scheduling & Cancellation
- Covid Insurance Cover
- 24/7 Doctor On Call
- Vaccinated / Covid negative Fellow Travellers
- Covid negative/ Vaccinated Drivers, Hotel Staff
- Sanitised Rooms & Vehicles

Mr. Rajeev Kale President & Country Head - Holidays, MICE, Visa, Thomas Cook (India) Limited said, "With positive announcements by domestic and international destinations, to maximise on the strong pent-up demand and drive transactions, we have designed an unbeatable dual offer of Buy One Get One Free & Staycations Free. To ensure customer delight, we've inbuilt unique experiences and attractive value add-ons that make holidaying with us a very attractive proposition. And with an unerring eye on safety, all our products are inbuilt with our TravShield safety commitment - covering every step of the customer journey and encompasses our Assured meticulous safety protocols in association with Apollo Clinics."

Daniel D'souza, President & Country Head, Leisure, SOTC Travel said, "Our customers are displaying strong travel desire - with over 69% keen to travel this year. And so, the launch of our Buy One Get One Free & Staycations Free is aimed at benefiting our customers with very attractive pricing and offers when they book both domestic and international holidays with us. With health and safety being a key consideration for 70% of our travellers, our meaningful TravShield commitment to safety incorporates our comprehensive safety protocols in partnership with Apollo Clinics."

Shares of THOMAS COOK (INDIA) LTD. was last trading in BSE at Rs.64.75 as compared to the previous close of Rs. 63.35. The total number of shares traded during the day was 178958 in over 1551 trades.

The stock hit an intraday high of Rs. 66.5 and intraday low of 64.4. The net turnover during the day was Rs. 11740522.

*T&C apply

Source : Equity Bulls

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