Angel Broking Limited to rebrand existing brand 'Angel Broking' with 'Angel One'

The Board of Directors of Angel Broking Limited at its meeting held on May 29, 2021 have considered and approved the proposal to alter the Main Objects clause of the Memorandum of Association of the Company by adding new clause 4 to the main objects, in accordance with Section 13 and other applicable provisions of the Companies Act 2013. The approval of Board is subject to the approval of the Members of the Company and such other statutory approvals, permissions, sanctions as may be necessary.

The Board discussed that the Company's revenue streams are progressively coming from technology led platform. The Company is also working towards a roadmap for offering distribution of a variety of financial products / services like a true fintech Company. Such future plans and current business construct necessitates a new Master Brand name to appeal with millennials & Gen Z customers. In view of the same, the Board considered and approved the rebranding of the existing brand i.e. "Angel Broking" with the Masterbrand "Angel One".

Accordingly, the existing logo of the Company shall be replaced with the new logo, subject to the approvals by the Trademark authorities under Trademark Act, 1999.

Source : Equity Bulls

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