'Enchanged Disney Fine Jewelry' collection expands into mainland China with retailer partner Lao Fengxiang

Renaissance Global Limited (RGL) has announced it's partnership with the second largest Chinese jewelry retailer Lao Feng Xiang (LFX) for the Chinese market for the introduction of it's highly successful "ENCHANTED DISNEY FINE JEWELRY COLLECTION". We have commenced operations in China by shipping our first order to LFX.

This synergistic alignment is of great importance to RGL as it introduces Disney licensed brands for the first time to the immense Chinese market.

Enchanted Disney Fine Jewelry is a collection of diamond, gold and gemstone jewelry inspired by the romance of Disney fairy tales. The collection celebrates Happily Ever After with jewelry inspired by Disney Princesses and Villains, Frozen and TinkerBell.

"Mainland China is a huge market and we believe that garnering even a small market share of the Chinese market would be a huge opportunity for us. With this beginning we are putting one more pillar of growth for our company," said Mr. Sumit Shah, Vice Chairman & Global CEO, Renaissance Global Limited.

Lao Feng Xiang established in 1848 is Mainland China's oldest jewelry brand. Lao Feng Xiang operates over 3,000 stores worldwide, including stores in almost every province in Mainland China and in Hong Kong, New York City, Sydney and Vancouver.

RGL has planned an omni-channel (online and offline) approach for the Chinese market that will soon be implemented as a sales driver.

Shares of RENAISSANCE JEWELLERY LTD. was last trading in BSE at Rs.500.2 as compared to the previous close of Rs. 495.65. The total number of shares traded during the day was 13631 in over 1526 trades.

The stock hit an intraday high of Rs. 522.1 and intraday low of 493.3. The net turnover during the day was Rs. 6915851.

Source : Equity Bulls

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