Indo Count Focus on Health, Wellness & Sustainability

Indo Count Industries Ltd. has reinforced the ability and agility to develop innovative products in sync with the market dynamics and customer's expectation. In this regard, the Company has made recent developments:

"Wholistic - Whole Health Sleep Better" Brand

The Company will unveil "Wholistic - Whole HealthSleep Better" brand which features innovations associated with cleaner living, keeping a hygienic home and fostering better sleep.

The said collection will use all-cotton fabrics and will include sheets, sleep pillows, mattress pads and down alternative comforters.

Partnership with "Archroma"

The company is also emphasizing sustainability and recently announced an exclusive partnership with Archroma in India for the Company's PureEarth collection featuring EarthColors, Archroma's line of patented, plant-based dyes.

The new agreement designates the Company as Archroma's exclusive partner for bedding and bath categories colored with EarthColors in India. The dyes are synthesized from non-edible waste by-products from the agriculture and herbal industries, such as nutshells, leaves and residues from plants such as beets and bitter oranges. They are fully traceable from raw material to point of sale. The high-performance dyes represent an advance over conventional petroleum-based solutions to provide a more sustainable manufacturing option with organic cotton.

The Company will be using EarthColors on organic cotton to create a fully sustainable offering.

Commenting on recent developments, Mr. K.R.Lalpuria, Executive Director & C.E.O said, "With health & wellness becoming an important aspect for consumers, our recent innovation of Wholistic bedding will address this market. Also, the partnership with Archroma further solidifies our long term commitment towards sustainability, in turn creating truly beautiful organic products."

Shares of INDO COUNT INDUSTRIES LTD. was last trading in BSE at Rs.88.5 as compared to the previous close of Rs. 84.8. The total number of shares traded during the day was 24425 in over 322 trades.

The stock hit an intraday high of Rs. 88.8 and intraday low of 86. The net turnover during the day was Rs. 2141985.

Source : Equity Bulls

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