Parag Milk Foods Ltd. launches Pride of Cows Single Origin Ghee under its premium category

Parag Milk Foods Ltd, a leading dairy FMCG Company with popular brands like 'Gowardhan', 'Go', 'Pride of Cows', and 'Avvatar', today launched Pride of Cows 'Single Origin Ghee' made from Pride of Cows milk, a first-of-its kind superior, Farm-to-Home milk.

Pride of Cows Single Origin Ghee is made to achieve the perfect balance of aroma and smooth texture to ensure that our consumers experience all the goodness of ghee. Being single origin makes our ghee differentiated from all other ghee in the market and we are confident that our consumers will enjoy the natural flavour of this premium quality ghee which promises Taste that is distinct, Texture which is smooth and Aroma which is perfect.

Speaking on the occasion, Mr. Devendra Shah, Chairman, Parag Milk Foods Ltd said, "Pride of Cows' foray into the branded ghee market is a natural extension of the premium category in our dairy portfolio. It is yet another step towards consolidating our position as a leader in the Farmto-Home dairy concept. Post the success of the Pride of Cows Milk, we have also witnessed a tremendous response to the recently launched Pride of Cows Curd and are very confident that our Pride of Cows Single Origin Ghee will also see the same love and acceptance from our esteemed consumers. With this launch, we aim to offer consumers a wider range of dairy products under the premium category."

The Pride of Cows brand is targeted towards consumers who believe in leading a healthy lifestyle through the consumption of natural and pure products. The Pride of Cows Single Origin Ghee is available in 1 litre & 500 ml priced at Rs. 1,500/- and Rs. 780/- respectively. The product would initially be made available to our consumers of Pride of Cows under a subscription model and later rolled out to select outlets as well as e-commerce platforms.

Pride of cows manufactures ghee using fresh and wholesome cream made from pure, high quality Pride of Cows Milk that is cultured and produced using a slow-cooking method at our own Bhagyalakshmi Dairy Farm. The product has been developed by adopting the special multi-phase clarification cum granulation process standardized at our own R&D center to develop the product characterized by a unique combination of purity, taste, granulation and the golden yellow colour that is characteristic of cow ghee.

Shares of Parag Milk Foods Ltd was last trading in BSE at Rs.105.55 as compared to the previous close of Rs. 113.75. The total number of shares traded during the day was 117939 in over 2082 trades.

The stock hit an intraday high of Rs. 116 and intraday low of 103.3. The net turnover during the day was Rs. 12680939.

Source : Equity Bulls

Keywords