Abee Info Consumables enters into agreement with HPCL for cartridge collection

Abee Info Consumables Ltd has announced that "Abbee Consumables and Peripherals Sshope Ltd.", a direct marketing arm of the Company has entered in to an agreement with petroleum retail major "Hindustan Petroleum Corporation Ltd", (HPCL), for opening Cartridge Collection and refilling centers at selected petrol pumps in Pune. This is a part of Abbee’s plan of Branded Retail Chain under the brand name "Abbee Sshope", across India. Abbee Sshope through this chain, will be retailing all the products manufactured by the Company.

Apart from regular Computer Consumables, this includes even "Abbee PC", which is recently launched by the Company. This association between "Abbee" and "HPCL" will facilitate Abbee in co-branding and joint promoting its marketing activities with HPCL. HPCL in all these outlets will provide 100 to 150 Sq. ft. area, wherein Abbee will establish "Abbee Sshope". After the successful experiment in Pune, HPCL will allow similar type of association in all it's "Club HP", retail outlets Pan India. The agreement to this effect is signed on October 09, 2006 in Pune.

Source : Equity Bulls

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