Budget Expectation - Gauri Singhal - VisionaariGauri Singhal, Founder and CEO, Visionaari (parent company of FLOH tampons)
"This year's budget is expected to boost the number of smartphone users and e-commerce firms. With more women in tier 3 and tier 4 towns opting for shopping online and high amount of rural spending, lies a huge scope for FMCG and menstrual hygiene brands in small towns. Additionally, a few legislations on this phenomenon can help with providing access to products which are a necessity for women. Small towns like Patna, Jharkhand, Uttarakhand and Ambala are likely to witness the transformation of kirana shops into online stores."