The Mandhana Retail Ventures Ltd (MRVL) is exclusive brand partner for Being Human brand owned by The Salman Khan Foundation. The company got listed last year (14th December 2016) after the demerger from Mandhana Industries 84% of its revenue is contributed by domestic market and balance 16% is exports. MRVL, through Being Human brand has positioned itself as a premium aspirational brand with penetration across different geographies in India. It has retail presence in 67 cities across India through 31 company owned EBOs, 275 shop in shop, 30 franchisee and over 75 MBOs and intends to expand the same in future.