"The hero of the Union Budget 2017 is definitely the rural sector, with finance minister Arun Jaitley allocating Rs 1,87,223 crore for rural-agri development. He spoke of doubling farmer income in five years, keeping agriculture credit at Rs 10 lakh crore, and increasing cultivation area for kharif and rabi crops among a slew of forward-looking measures. Another important feature of the Budget is the Government's resolve to ramp up infrastructure, which should help in taking forward the government's Digital India campaign. As an e-commerce player, I see consumption in rural areas going up. With rural areas likely to witness greater digital penetration, the e-commerce sector is surely to benefit."