Shopsity unveils its upgraded mobile app with the 'Try and Buy' feature

Shopsity, the unique platform that connects customers to lifestyle retailers in their vicinity has announced the upgraded version of its mobile app. The distinguishing factor of the upgrade is the new 'Try and Buy' feature which offers unprecedented convenience to customers. Shoppers can order any product from local retailers and have it delivered to their homes in 6-10 hours. They can try the product and if it doesn't appeal to them or fit them right, they can have it sent back. This addition is the perfect bridge between the convenience of virtual and physical retail and is set to alter the purchase patterns of customers in India.

Speaking on the upgrade, Danish Ahmed, CEO, Shopsity said, "The objective of online-to-offline business models such as ours is to amalgamate the best of both worlds. With our upgraded app, we have come closer to this overall target. Customers can not only scan and see what's available in stores near them they can also conveniently order the products home and try them on. This feature emulates the best aspects of virtual and physical retail. It will also boost sales for physical retailers as it increases the customers' propensity to purchase."

The upgrade of the Shopsity app also offers customers the ability to 'Reverse and Pick' a product at a physical store. This means that on scanning an item, if customers have their heart set on it, they can have it blocked and then go to the physical retailer, try it out and make the purchase.

Additionally, retailers too can engage better with the consumer base in their vicinity by running digital campaigns on Shopsity and using the platform for mobile marketing initiatives.

Overall, the upgraded version of the application promises a richer shopping experience for customers and more opportunities for revenue generation for retailers.

Source : Equity Bulls

Keywords