India's First Cinema Inspired Fashion Brand Diva'ni Bags the Luxury Lifestyle Award 2015

Diva'ni is the first cinema-inspired fashion brand of India. Built on a dream of the legend Shri Yash Chopra, who believed that women were god's most beautiful creation and took proud in presenting their most primal form to the silver screen. In the same essence Diva'ni also brings out the diva in every woman, giving her the freedom to wear her mind, expressing her innermost feelings. Diva'ni is freedom, inspired by fashion, film and femininity. Diva'ni brings the big screen's dream to every woman's wardrobe.

Started by Yash Raj Films & KBSH Private Limited in 2013, Diva'ni has quickly become the most loved label by Bollywood actresses as Parineeti Chopra, Anushka Sharma, Richa Chadda, Vaani Kapoor, Athiya Shetty and many other muses of Bollywood. Now the brand with a stunning flagship boutique in Delhi has big plans for future, including couture luxury boutiques & international footprint.

Diva'ni has been awarded with the prestigious Luxury Lifestyle Award 2015 (Asia Pacific) as the Luxury Fashion Brand of India.

This year the awards gala ceremony was held at Fairmont Singapore on February 25th, 2016. The most anticipated event in the world of luxury welcomed its prominent guests of leading luxury companies and brands, key media representatives and celebrities from 10 countries of Asia region at fabulous Fairmont Singapore.

The Awards Gala Ceremony revealed the winners in all the categories of luxury business, ensuring their recognition among the global audience. The winners were awarded with an official trophy - Golden Crown - a true masterpiece, handcrafted by Italian brand Faraone Mennella. The guests were invited to enjoy a breath-taking night in Casino Royale style, experience fine dining, range of exclusive cocktails provided by Alcohol Partner - Campari Group and vibrant entertaining show.

Diva'ni's goal is to emerge & establish itself as the flag-bearer of a new niche of Indian fashion. This award has been a stepping stone in their endeavor.

The huge demand for Indian designs globally has created a strong need for a brand like Diva'ni, which understands traditional handloom and crafts along with necessary expertise in the field of textile and designing. With its scintillating shows, skillfully designed collections, and grand exhibitions, Diva'ni is playing a vital role in taking luxury Indian fashion global.

Diva'ni has also been heavily involved in providing a platform for weavers and artisans of the country and is supporting the government's 'Make in India' campaign. It works closely with weavers and craftsmen from the remotest regions of the nation to conserve and promote the crafts. Diva'ni works with over 500 zardozikars and master craftsman spread over Lucknow and Delhi and more than 100 Benarasi looms with approximately 400 weavers' base and women artisans who hand paint on fabrics.

Diva'ni products are 95 per cent hand crafted and its niche lies in zardozi karigari with dapka, naqshi, kachha resham elements, Benarasi weaves made in gold, silver and platinum under the brand's crafts social responsibility initiative along with hand painted art on classic chiffons and georgette's.

They expect handcraft work should invite subsidies from the government, as fashion industry is big in India and impacts livelihood of a lot of workers and artisans. Additional tax benefits should be given to organizations who are employing a huge workforce to promote India and its craftsmanship.

Source : Equity Bulls

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