Hero Cycles announces appointment of Rohit Sharma as Chief Communications Officer

Hero Cycles, the world's largest cycle manufacturer by volume, today announced another senior level executive appointment of Mr.Rohit Sharma as Chief Communications Officer. His core responsibility is leading and driving all communications for the Hero Cycles group and thereby heading and managing the Public Relations and Corporate Communications functions as well.

According to Mr. Pankaj Munjal, CMD, Hero Cycles, "We extend a warm welcome to Rohit Sharma. He joins us as an integral part of our key marketing team. We value the space we occupy in the collective consciousness of the Indian people and amongst our well-wishers. Hero Cycles is fast growing into a brand which stands for quality, friendliness and health. I am sure that Rohit will help develop our reputation capital at all levels and for multiple audience sets simultaneously. I wish Rohit Sharmaall the best in his new innings with us."

Commenting on his appointment, Rohit Sharma, CCO, Hero Cycles, said, "In my role as the CCO, my endeavour would be to create a brands which people would like to spend their time with and make a part of their everyday lives. I believe that Hero Cycles is a strong culture brand which is both timeless and age agnostic. It represents a free-spirit which and is loved both by the masses as well as the classes. As part of the kaleidoscope of the mother brand Hero, UT and FireFoxbrands hold immense potential and promise. I look forward to assisting our CMD, Mr. Pankaj Munjal in all international and domestic acquisitions as well as entrepreneurial projects which would help further expand the groups' business and reach across the country and the globe."

Mr. Rohit Sharma,who was born in Amritsar, is an MBA from IILM and is stationed in Delhi. He possesses over two decades of enriched and diverse experience in sales and marketing and has worked with leading organisations such as Zodiac, Times of India, Lowe Lintas and Partners, and JWT. He has also been helped in building mega brands such as Xerox, ITC, McDonalds, Nestle and the Hero group.

Hero Cycles, the world's largest bicycle manufacturer has been growing at a rapid pace despite slowing growth rate of demand for cycles in India. Hero Cycles saw record sales of 5.39 lakh units in September, a rise of 15 percent in unit terms, over the corresponding month last year. The company now holds a staggering 41 percent share in the Indian bicycle market.

Source : Equity Bulls

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