Joybynature launches its private label products

Joybynature.com, an online natural products store housing Organic and Ayurvedic Products for Natural Beauty, Home Care, Foods and Baby Care has launched a range of its own branded healthcare products for retail from its online store. The products, which would be sold primarily through the online platform of Joybynature.com, will also be distributed across prominent online and offline channels. The company envisions growing its private label business by expanding its product portfolio and aims to add 100 health and wellness products by March 2016.

The existing product portfolio of Joybynature.com includes Apple Cider Vinegar, Organic Green Tea, Organic Black Tea, Organic Quinoa, Natural Quinoa, Organic Raw Honey, Tulsi Honey, Wild Forest Honey, Himalayan Flora Honey, Eucalyptus Honey, Natural hair colours, natural wood combs, Castor Carrier Oil, Olive Carrier Oil, essential oils, Cow Ghee, Virgin Coconut Oil, Foot Butter, Natural hair loss treatment kit, and Green Coffee bean extract. The products undergo rigorous quality checks, apart from certifications etc, by government approved labs to ensure that they are free of any hazardous substances. The products come with a 'TRUST Joybynature' seal - whereby, a customer who is not satisfied with the use of the products after 15-days of use, can return the product.

Commenting on the launch, Mr. Shailesh Mehta, Co-Founder and CEO, Joybynature.com said, "We have launched products that are difficult to find, have limited credible vendors, or are available in the market with a different brand name but are of suspect quality. With authenticity, credibility and purity being top priority for us, we plan to deliver the same to our customers through these products. We have curated categories where all these propositions are missing among existing brands. So far, our brand has found healthy acceptance in the market. This has inspired us to have a stronger portfolio of the Joybynature's branded products."

Within one year of its launch, Joybynature.com has garnered an interesting list of clients including the practitioners of Art of Living, residents of Auroville, Pondicherry, doctors of AIIMS (Delhi) and other hospitals, Indian Air Force Pilots, noted Bollywood Movie Directors, successful Entrepreneurs & CEOs to name a few. Developing a private label is an offshoot of the pre-series A funding the company acquired earlier this year to encourage nature-led wellbeing among individuals. The company recently revamped its website to provide better product and information navigation as well as a state-of-the-art user experience.

Source : Equity Bulls

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