Roca sets up 'The Giant Commode' on World Toilet Day

On the occasion of 3rd World Toilet Day, Roca collectively pledged at their "The Giant Commode" on 19th Nov'15 at DLF Place, Saket, New Delhi to raise awareness about key hygiene and sanitation issue plaguing the society and well-being of its people. Roca has been committed to fulfill the vision of providing sound sanitation facilities for the common man in the country. For every 50 pledges taken at The Giant Commode, ROCA will be donating 10 toilets to unprivileged section of the society.

During the celebrations, the representatives at the event spoke to the mall visitors about the initiative and how their individual pledge towards hygiene will lead towards a hygienic and sanitized country. On the occasion of World Toilet Day, people were invited to make a pledge for Hygiene and sanitation. As a token of thanks, the pledge-takers were given a wrist band and were invited to sign on the pledge wall ahead of The Giant Commode at the venue.

Elated at the occasion, Pau Abelló Pellicer, MD, Roca Bathroom Products Pvt Ltd. says "I take pride in telling you about Roca's initiative towards promoting hygiene and sanitation in the country. On this World Toilet Day, we have endeavored to throw light on the importance of toilets by displaying a Giant Commode in the capital. Through this initiative on 'World Toilet Day', Roca wishes to augment sensitization amongst the common people about the kind of hygiene problems that the nation is going through and to provide them with an opportunity to pledge and make a difference to the situation, in their own, however miniscule way."

Roca's CSR plan is in line with the Prime Minister's 'Swachh Bharat Abhiyan' that emphasizes on the need for better sanitary conditions in the nation with a special focus on toilets in schools. Roca is targeting schools in cities like Coimbatore, Indore, Erode, Bhiwadi, Sriperumbudur, Pantnagar, Alwar and Ranipet as a part of the initiative.

Last year, Parryware had developed a new low-cost Indian-style toilet-pan, which suits the requirement of this Abhiyan. Parryware has also doubled the capacity of its production unit at Dewas in Madhya Pradesh. Roca and Parryware are spreading their network across the country, thereby enabling them to reach out to a wider audience.

Source : Equity Bulls

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