Brand Film from India becomes the first ever to win honours at Cannes & Toronto

We are happy to share that Passion Films (www.passionfilmindia.com), a leading production house, have won the CANNES Dolphin 2015 and GOLD STEVIE AWARD 2015, for its brand Film on Shakti Bhog. This is for the first time ever that a production house from India has won these prestigious awards.

The brand story of how Indian Food giant Shakti Bhog was built has been made into a 5-minute animation film produced by Ricky Singh Bedi of Passion Film. The film traces Shakti Bhog's historical journey from its genesis in 1975 to becoming a billion dollar company today. The film tells this journey in an innovative way celebrating the spirit of 'Philately- the study of stamps and postal cards'.

The animated brand film conceptualized and directed by Ranadeep Bhattacharyya and Judhajit Bagchi has been completely illustrated with over 2000 original illustrations.

This is the First and the only Indian film ever to win the Cannes Dolphin at the Cannes Corporate Media and TV Awards, an international festival dedicated to corporate films. Next to the Cannes Film Festival and Cannes Lions, the Cannes Corporate Media & TV Awards are part of the international festivals of the legendary city of cinema, to be held on 15 October 2015 in Cannes.

Also the First and only Indian Film ever to win the highest honour the Gold Stevie Award at the International Business Awards dubbed as the Oscar for Business Films to be held in Toronto on 23rdOctober.The International Business Awards are the world's premier business awards program. The 2015 IBAs received 3,700 nominations from organizations of all sizes and in virtually every industry from more than 60 nations and territories.The judges at International Business Awards 2015 cited that the Shakti Bhog brand film is extremely innovative in it's blending of the company's brand story with the journey of the Indian Postal Stamps that is almost a fading art now in the era of internet.

Bollywood diva Kareena Kapoor Khan congratulated the entire team at Passion Film in a small testimonial video for winning these coveted laurels and signs off by saying "Hopefully next year we win an award for one film which I also star in!"

Source : Equity Bulls

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