FashionAndYou launches its Android app for everyday flash sales!

India's leading flash website in fashion & lifestyle space, FashionAndYou, is all set to make fashion shopping more accessible with the launch of its mobile app. The Android based application will be available for free download on the Google Play Store and underlines FashionAndYou's commitment to get you the best deals in the fashion and luxury shopping experience, on the go!

Speaking on the announcement, Aasheesh Mediratta, CEO, FashionAndYou, said, "With roughly 160 mn mobile internet users and with 15% smartphone penetration, India presents a huge opportunity for mobile focused businesses. The contribution of mobile to ecommerce in India already stands at 40% which is the second highest in the world. In such a high growth market, the FashionAndYou mobile app is well positioned to gain huge traction as the leading flash sales player. The app has a very intuitive interface and allows customers to access the best deals on top fashion and lifestyle brands on the move. Our mobile share is at 30% currently, which we expect to go to 60% by next year."

With features such as personalization of the shopping experience, real-time push notifications for fashion deals and favorite synchronization for offline viewing, FashionAndYou's Android app is devised to enhance the customer experience. The app looks destined to establish itself as the ultimate address for fabulous deals made available online during this festive season.

Manhinder Narang, VP – Product added "We are thrilled to launch our Android App and make our product assortments and unmatched flash sales available to customers in the palm of their hands. Personalization and user engagement are top focus areas at FashionAndYou. Our app launch is in tandem with our goal of connecting with consumers across the spectrum. As a next step, we plan to introduce image search and a two-way messaging platform. These features will completely revolutionize the way customers purchase apparel and accessories."

Powered by the new App, FashionAndYou is looking to leverage the growing penetration of portable digital devices in the Indian market to offer greater value to its customers with the launch of its Android app. Continuing its focus on mobile technologies as a part of its digital roadmap, FashionAndYou will soon be introducing an iOS application to cater to its iPhone users as well.

Source : Equity Bulls

Keywords