American sportswear brand 'Columbia' now available on Myntra

Myntra launches Columbia, a globally recognized brand for its outdoor and adventure gear, on its m-commerce platform through Chogori India Retail Limited, Columbia Sportswear Company's exclusive distributor in India. Columbia will retail over 300 styles of apparel, footwear and accessories ranging from Rs 999 to Rs14,999. The innovative collection with features such as quick dry, waterproof protection, breathable warming technology and moisture management makes spending time outdoors fun, safe and exciting.

Columbia Sportswear Co., established in 1938, is known for creating innovative products for outdoor enthusiasts and is highly reputed for quality, performance, functionality and value. Some of technologies being used in its products include 'Omni-Freeze Zero' which is sweat-activated cooling,'Omni-Wick', a moisture management feature which keeps the user dry and comfortable, 'Omni-Heat, a breathable technology which retains body warmth while 'Omni-Tech' and 'Omni-Dry' provides air-permeable waterproof protection and is designed to keep the user dry inside and out during high physical activity.

Prasad Kompalli, Head, eCommerce Platform, Myntra said, "Our portfolio of premium brands continues to grow as we associate with some of the finest brands in the world. The Outdoor lifestyle category is growing rapidly and our association with Columbia will enable us to cater to this demand by offering quality merchandize that will enhance consumer's experience."

Contest to reach Everest Base Camp: To experience the capabilities of Columbia products, up to six Myntra shoppers stand a chance to win a fully paid adventure trip to the Everest Base Camp in October 2015. Shoppers can participate in the contest by registering through the Myntra appor via this link - http://www.columbiasportswear.co.in/everestrisingcontest/

Indian youth today are spending more time outdoors and there is a growing interest among this category of products. Myntra's association with Columbia is an important step towards building a stronger portfolio of the best brands in the world particularly in the Outdoor category. Shoppers can now choose from over 30 celebrated premium and international brands on Myntra including the likes of Timberland, CAT, Supra, Adidas Originals to name a few.

Source : Equity Bulls

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