India launch of Xbox One sparks celebration for a new generation in games and entertainment

Xbox One has officially launched in India delighting thousands of local fans. The first console was delivered to its ecstatic owner in Mumbai.

Chakrapani Gollapali, Country General Manager, Consumer Channels Group said "We have a truly passionate community of gamers in India and the Xbox One launch is dedicated to these fans. Gaming in India will witness a new pace of growth and given our lineup of games, we shall give our fans many reasons to love being on the Xbox platform. We are also equally committed to create unprecedented entertainment experiences that are unparalleled in the console industry in India and leading with localized content. We are pleased to announce three new apps on our platform; Bigflix, Gaana and Hungama - with a wide genre of Indian movie and music content. The Xbox platform shall be the pivotal destination and we look forward to working with the entertainment industry to deliver amazing experiences to our users."

Talking about the Xbox One, Anshu Mor, Director, Interactive Entertainment Business at Microsoft India said, "The hotly anticipated, new-generation games and entertainment system from Microsoft brings the biggest blockbuster games, the most advanced multiplayer experience, games plus entertainment like live TV, Skype, sports, fitness, music and movies, all to one single device at the center of your living room and available at the command of your voice, powered by Kinect. It's time to experience and celebrate the power of the all-in-one gaming and entertainment device."

At the launch party at the Taj Mahal Palace Hotel in Mumbai, fan excitement reached a fever pitch. Amidst a glittering showcase of Xbox Games and Apps, a spectacular performance by dance troupe Prince, music by DJ Nucleya and a strong dose of humor provided by premiere comedy collective AIB, the Xbox One was unveiled for Indian audiences.

Source : Equity Bulls

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