OLX Unveils 'The Freedom Bike', a 12-feet-long motorcycle art installation made entirely of vintage items

In May 2014, OLX.in, India's largest marketplace for used goods, set out on an unprecedented 10,000 kilometer motorcycle journey, The Great India Collectors' Ride, in search of the most unique items from across the country. In 50 days, travelling across 45 cities and towns, the ride met tens of collectors, and picked out the most unique items from their collections that they had put up for sale on OLX. Each of these items has been put together to give life to the first-of-its-kind motorcycle art installation called the OLX Freedom Bike. This extraordinary piece of art, made entirely of collectible and vintage items, was unveiled by OLX in Delhi on Sunday September 14th in the presence of leading motorcycle communities, artists, media, actors such as Rajiv Khandelwal and Rohit Roy, and popular music band Indian Ocean, which also performed at the event.

Said Amarjit Batra, CEO, OLX.in, "The intent of this journey was to explore the diversity of India, celebrate the spirit of freedom that lies at the heart of OLX and motorcycling, and demonstrate the hidden value of used goods. As the largest free classifieds of India, OLX has given people freedom from middlemen, and the freedom to sell and buy at the price, place, and time of their choice. The OLX Freedom Bike is symbolic of this freedom, and of the value of used goods. OLX is the largest marketplace for used motorcycles in India, and the default destination for those who want to sell and buy collectible and vintage items. Through this initiative we have shared the extraordinary stories and collections of these ordinary people."

From a sixth-generation antique collector who sold a 60-year-old railway lamp to a two-time Guinness Book of Records holder who sold a camera from his collection, The Great India Collectors' Ride picked out the most inimitable items, brushing the dust off them to reveal their stories.

The Great India Collectors Ride was done in association with xBhp, India's largest motorcycling community. The 12-feet-long and 7-feet- high Freedom Bike has been created from scratch by Delhi-based designers Gautam and Prateek, who specialize in creating installations and sculptors. The creative piece of art uses the collectible and vintage items in the most imaginative ways - a railway lamp as the headlight, a gramophone as the silencer, a lamp as the break light, a Charkha and voice recorder as the engine, and typewriter as number plate.

Source : Equity Bulls

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