2025-04-16 18:02:35
Latest Post
Swaraj Engines Limited recommends dividend of Rs. 104.50
Capital India Finance Limited announces Listing on National Stock Exchange
Roto Pumps Ltd. unveil next level manufacturing infrastructure and 'P' Range compact pumps
Markets rebound despite tariff overhang - Vinay Paharia, CIO, PGIM India Mutual Fund
Mastercard collaborates with City Union Bank to unveil its first passion cards for cricket lovers in India
Industry News
LG Kicks off Season 6 of its Premier All India Cooking Competition Mallika-E-Kitchen
Posted On : 2014-09-11 20:46:58( TIMEZONE : IST )
LG Electronics India has announced the pan India launch of its Mallika - E-Kitchen Cooking Contest: Season 6. Entering its sixth year, this one of a kind cooking competition is conceptualized to provide an opportunity to Indian women to showcase their cooking talent at a national level. To avail this opportunity, aspiring women will be required to purchase a LG microwave oven from LG's unique range of microwave ovens in order to be a part of this year's contenders for the Contest. Women consumers purchasing a LG microwave oven from the 25th of August 2014, the Contest commencement date, to the 25th of October, 2014 will be eligible for registration and participation, provided they are in the age group of 18 years and above. The first round of winners will have the chance to win 100% cash back for their microwave ovens.
Initiated to encourage healthy microwave cooking, this annual property by LG has been an encouragement for amateur chefs across India over the years. The aim of LG's Mallika-E-Kitchen Season 6 is also to educate and inform Indian homemakers about the importance of healthy food and the benefits of adopting microwave ovens for cooking.
Kickstarting the sixth season of Mallika-E-Kitchen, Mr. Rajeev Jain, Sales Head, Home Appliances, LG India stated that "Mallika-E-Kitchen has become a renowned property for LG. This innovative cook-off by LG India is directed to educate Indian consumers about the ease and benefits of Microwave cooking and that microwave ovens can simply become a part of all Indian households."
"At LG we have always tried to enhance consumer convenience and develop product ranges that work best for Indian lifestyles. Continuing this positive trend, our approach this year will be to raise more awareness and strive for a better response in turn, reaching every Indian kitchen." he said.
Expanding the reach of the contest to 100 cities, the Mallika-E-Kitchen Cooking Contest will be actively promoted through extensive radio, print and digital media along with strong BTL activities.
