Home Utility Provider Bonita India extends support to Teal Campaign for Ovarian Cancer Awareness

The 'September for Teal' campaign saw support from home utility products maker Bonita India that came forward to enthusiastically support the cause aimed at creating awareness about ovarian cancer.

Teal is symbolic of ovarian cancer, just as pink is the colour for breast cancer. September is ovarian cancer awareness month, and 5th September is 'Teal Day'.

To back the campaign, initiated by ovarian cancer survivor Ritu Bedi, employees of the company donned Teal-coloured makeup and nail paint and posted their selfies on Facebook to promote the crucial message of the campaign: 'Early Diagnosis Saves Lives'.

"We are very proud to be a part of this campaign that is meant to create awareness about ovarian cancer. We all came dressed to office in Teal clothes to support the cause in our little own way. It is a very noble cause and we hope it garners maximum attention and the campaign gets successful," said Vineeta Mittal, Brand Director, Bonita India.

Referred to as a silent killer because its symptoms are often mistaken for stomach problems, ovarian cancer is a highly aggressive disease and one of the deadliest among all gynaecological cancers. However, lack of awareness means that most women are diagnosed at later stages, making their battle against the disease very difficult.

The symptoms of ovarian cancer are similar to Irritable Bowel Syndrome and other stomach problems, and this often leads to confusing of the former's signs for the latter. It's a highly aggressive cancer, on the rise in India, and one of the leading causes of women's deaths. Over 50% women get diagnosed in late stages, reducing their chances of survival. Early detection is crucial and this has happen only if women are made aware.

September for Teal calls for women and men across India to post selfies wearing teal colour accessories and makeup on Facebook, with hashtag messages and other call for action messages. Uniquely designed, the campaign uses a powerful combination of social media, online and print media to get the message out and amplify its impact.

September for Teal has partnered with India's leading cancer charity, CanSupport, to facilitate donations to the cause and will enable women to get check-ups by setting up doctor links too. Corporates, celebrities and individuals are lending their support to the mission of raising awareness by participating in the campaign.

Source : Equity Bulls

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