Parryware takes its all-new collection of contemporary sanitaryware across India with a 21-city showcase

Parryware, India's foremost bathroom solutions provider recently launched its fresh collection of sanitaryware in 21 cities across the country. The showcase started with Jaipur and extended to other tier I and II cities including Delhi, Mumbai, Chennai, Hyderabad, Kolkata, Chandigarh, Indore, Ahmedabad, Ludhiana and Jammu.

Among the novelties unveiled were extravagant collections such as Zest, Dazzle, Marvel, Pristine IV, Verve & Poise. The 'fresh arrival' products also comprise wall-hung pedestals, vanities, cisterns and urinals. The showcase was organized by the brand primarily to introduce the esprit ranges to trade partners including the likes of dealers, retailers, architects and builders.

Mr. Vijay Asrani - Marketing Head, Roca said, "The 21-city showcase was organized to facilitate our trade partners and help familiarize them with our products. At Parryware, we believe in constantly evolving our offerings in the segment of sanitaryware to keep up with the dynamic demands and lifestyle aspirations of our consumers. The showcase was conducted with the motive to scale the length & breadth of the country; enabling us to reach out to a wider audience."

The grand showcase incepted in May 2014, spanned a period of two months and came to a successful closure this month.

Source : Equity Bulls

Keywords