Cotton Council International launches a video campaign showing us the true hero in our lives

Whether you're the "sweep them of their feet", or the "quiet achiever" type of hero, it's cotton that helps you be at your best. Discover all that can happen in your regular mundane life, if only you wear cotton.

Cotton Council International (CCI) is set to add some Bollywood excitement to the lives of cotton's consumers through the launch of a new video campaign called "Check the Label." The campaign is a hilarious take on some of the most iconic Bollywood scenes and shows how these could have been different if only cotton had a role to play.

The two videos that are being released as part of the campaign are spoofs of sequences from "Himmatwala" and "Deewar."

Source : Equity Bulls

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