Golden Tips Teas launches "World Tea Room"

Golden Tips Teas, among the leading marketers & exporters of teas from India with a heritage of over 8 decades have launched an exclusive online tea store - WorldTeaRoom.com with an endeavor to reintroduce consumers in India to a new world of tea. Since it is a new segment, World Tea Room intends to transform tea lovers into tea connoisseurs by helping them to discover new teas.

As the name suggest, World Tea Room, presents an exclusive selection of gourmet leaf teas blended with superior ingredients, exotic fruits, flowers, flavors, herbs and tisanes, selectively sourced from various parts of the world including China, Japan, Ceylon, South Africa, Egypt, Germany, Kenya, Vietnam, America and India.The website offers over 100+ black teas, green teas, oolong teas, white teas, herbal teas, flowering teas, rooibos teas, organic teas, fruit melanges and infusions, all handpicked and blended by skilled tea tasters and master blenders.

Mr. Bala Sarda, Founder, World Tea Room and Director at Golden Tips Teas opines, "With the launch of World Tea Room, we present an exclusive gourmet collection of teas expertly chosen from across the world. For long coffee has stolen a march over other beverages in India but with the growing awareness about the health benefits of tea and the increased consumption of green teas in India, we believe the time was ripe to introduce such a concept in India. Fine teas are not just delicious to sip but are a very healthy way of life too. Even though this is an entirely new market segment, we believe there is enormous potential as we move forward"

He further adds "For us the major challenge right now is educating consumers about different varieties of tea and help them discover a new variety every time. With our direct model of distribution, we have also been able to keep our price very competitive. Within a few days of our launch, apart from metros, we have also received orders from Tier II & Tier III cities. This is a good indication and very encouraging for us. Moving forward we want to build a customer base of tea lovers and launch exciting flavors and teas every month"

More than brand marketing, tea companies through online tea stores are now focused on firstly informing consumers about new teas and their health benefits and then building a customer base of tea lovers and then transforming them into tea connoisseurs.

Source : Equity Bulls

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