Clay Craft India joins hands with Snapdeal.com

India's leading manufacturer and retailer of bone china and ceramic tableware, Clay Craft India has today announced its strategic tie-up with country's largest online marketplace – Snapdeal.com. This strategic tie-up is exclusively arranged to present the Clay Craft branded tableware and crockery under Kitchenware product category of Snapdeal.com

Under this exclusive tie-up, Clay Craft's fine bone china, ceramic ware and Thermoware products will be merchandised on Snapdeal.com and will be available to more than 25 million Snapdeal members over 5000 towns and cities of India. This product range includes tableware and tea-sets, kitchenware, interior art pieces and exclusively designed mugs.

On the strategic association with Snapdeal.com, Mr. Deepak Agarwal, Director, Clay Craft India, says, "Our exclusive tableware and tea-set range is becoming more popular through the country's largest online marketplace - Snapdeal.com. This online partner has provided us a large customer base - both medium and high income groups. Our offerings are set to replace the traditional stainless steel tableware into fine bone china and premium plastic tableware. Indian household is accepting fine bone china because it is proven as non-toxic and bacteria less."

Traditional and Mughal theme based products will be the key attractions that will not just meet the demands of niche customers but also cater to corporate and social gifting needs. Ranging from 100 ml to 500 ml Mugs, Cup & Saucer sets, various combinations of Tea/Coffee sets, Dinnerware in combination of 18 to 124 pieces will now be available on Snapdeal.com.

Tony Navin, SVP – Electronics & Home, Snapdeal.com says, "We always want to give our customers an assortment which is unique and exclusive. Further, we see ourselves as a technology enabler for businesses. Clay Craft is widely known for its designs and quality and we are delighted to launch its varied collection on the site. We hope to see a tremendous response from our customers."

Clay Craft India's core competency lies in its extensive network across India. With nearly 10,000 retail counters and over 150 channel partners, the company also enjoys partnership with major retailers like Big Bazaar, Home Center, Lifestyle, Spencer, HomeShop 18, Fabfurnish.com etc. Company's esteemed corporate clients include – Maruti Suzuki, Westside, Lifestyle, Nestle, Airtel, Vodafone, Taj Group, Hyatt Hotels, Pepsi Wipro, Tapri Tea House and many more. Company also exports its high-end products to the UK, Egypt, Saudi Arabia and the UAE.

Source : Equity Bulls

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