Jabong Launches India's First Online Fashion Week

In a move to further strengthen their position of India's leading online fashion store, Jabong.com in partnership with Talenthouse India, announced the first ever 'India Online Fashion Week' in the capital today. Together with Mr. Praveen Sinha, Founder & Managing Director, Jabong.com and Mr. Arun Mehra, CEO, Talenthouse India, the launch of the first ever India online Fashion Week was also graced by the ever ravishing actress Yami Gautam being one of the key mentors of an event of such big stature! The coveted event will raise its curtains on July 25th, 2014 and will be closed on July 30th, 2014, with participation from the who's who of the Indian Fashion fraternity as the spectators of the Grand Finale of India Online Fashion Week !

Jabong.com, a leader in online fashion retail, and Talenthouse India, SEA's largest crowd sourcing platform are behind conceiving such unique concept that has never been witnessed in Indian Fashion history!. Opening doors of next gen fashion designers and making designer clothes accessible to fashionable audience, at large, India Online Fashion Week aims at providing a world class career defining opportunity to the aspiring artists while honing the skills of budding talent in our country! The event will be World's first Online Shoppable Fashion Week and will reach millions of audience through www.iofw.com. The online fashion week will open its doors by inviting applications from artists across 4 broad categories - designers, models, fashion photographers, hairstylist & make-up artists from across the country. In addition to offering an exclusive platform to the winners to showcase their work, IOFW 2014, will also offer training by different mentors including Yami Gautam who will be giving them the grooming tips, under her strict guidance! Talent across various verticals will be required to submit their entries for this event as per a pre-defined theme and a timeline.

Elaborating on this association, Praveen Sinha, Co-Founder, Jabong says, "To be continuously considered as India's biggest fashion destination, we strive to establish radical ideas and associations. Launching IOFW is one such idea that furthers up our positioning of India's leading online fashion stop. We are working on an idea that we consider as the future of fashion. With India Online Fashion Week, we aspire to represent the fashion industry and provide the fraternity an online platform to grow, thus benefiting all stakeholders."

Thrilled to be associated with IOFW, Yami Gautam, the celebrity mentor said, "Fashion is more than runaways and models. IOFW has given me a chance to translate my style and fashion amongst the budding talent of this country, one of the reasons that took my liking instantly for this platform. I am proud to be associated with Jabong.com for IOFW as I believe this is a stage that would develop future of fashion from the ground up. What more than having on board an online shop like Jabong.com that penetrates into the far flung cities, fashion is sure to reach new heights. I am excited and I am looking forward to doing some great work for the first ever India Online Fashion Week."

Commenting on the launch of the property, Mr. Arun Mehra, CEO, Talenthouse India said, "India as a country is full of talent, but is lacking platforms to help our people showcase their expertise. At Talenthouse India, we are proud to provide various such platforms to people across genres to bring forth their talent & shine. The India Online Fashion Week is one such initiative to bridge the gap between aspiring artists and the dynamic fashion industry and enable them to showcase their talent to the world".

Offering a global platform to showcase their creations, IOFW 2014 will also serve as a medium to connect the budding designers with their audience. The designs will be up for grabs at www.jabong.com, thus giving them a chance to showcase and sell their designs as well. Jabong.com, serving its customers across India will provide a platform to the finest fashion design talents and hence, promoting their riveting work.

IOFW 2014 in its inaugural season will launch a first ever, Fall Festive collection consisting of pret-a porter and party designs. It will demonstrate fashion based on the themes, Graphic Story, Black and White - Opart and Bohemian Look.

Source : Equity Bulls

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