BIBA introduces a line of Indian wear with a new fashion brand Rangriti

Mr. Siddharath Bindra, MD BIBA & RANGRITI introduced a new line of Indian Wear at affordable prices with the launch of their Fashion Brand- 'Rangriti'.Presently BIBA has over 140 exclusive stores present in over 60 cities pan India. It is also available in large format stores such as Shoppers Stop, Lifestyle, Pantaloons and Central among others.

The fashion brand Rangriti will be available across the MBO's and through online retailers Jabong, Myntra and Flipkart. On the occasion Mr. Bindra spoke about the concept of the brand, target audience and the investment plans.

"We are very excited about the launch of our new fashion brand Rangriti. With Rangriti we will be able to provide fashion at a very attractive price and also move consumers from the unbranded to the branded segment", Mr. Bindra said at the launch.

The new summer collection by Rangriti is a range of bright and happy women's Indian wear. A combination of Rang-color and Riti-fashion, the line is a fine blend of feminine cuts and beautiful shades. Available in a wide variety of prints and hues, Rangriti kurtis will glorify your presence wherever you go.

From melon moods and neons to strawberry reds and citrus hues, the Spring Summer 14 collection from Rangriti comprises of cotton kurtas and leggings with a color riot of dupattas to add a dash of style.

Source : Equity Bulls

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