Venus Footarts launches Kid's Footwear Summer Collection

One of the leading and fastest growing Indian footwear manufacturer and retailer, Venus Footarts has introduced a kid's footwear summer collection pan India. The range of this footwear collection is set to compete on the basis of its sporty looks, designs and affordable pricing. This category is expected to contribute 15% in company's turnover in coming financial year.

Mr. Ashish Dewan, Director, Venus Footarts Ltd, says, "Our new range of kid's category includes designers hawai chappals and sporty sandals for 3 to 12 years age group. Colourful and attractive designer looks are possible merchandise in kid's category. Our analysts have studied the choices and competitive demand and in-house designers have specially created cartoon series of hawai chappals and sporty sandals with strong woven belts. We are sure that this summer season, Venus must become first choice for the kids and will give them a feeling of 'muskurate paon' when they will walk and jump to play."

Together with looks and design, Venus footwear has also taken care on the comfort and grip while walk and jump. Going ahead, company has made plans to introduce more products under this category like Canvas Shoes, PVC and PU injected footwear etc. company has developed a special team of market research and designers to develop this category through wider range of choices and products.

With its vast network of 150 distributors and 15000 retailers, company covers almost all metros and mini-metros of the country. The key strength of the company is its production facility that has a team of nearly 2000 skilled labour and unskilled labour. The state-of-the-art production facility is equipped with world-class technology and injection machinery. Started with just 2400 pairs in a day, company has scaled up its production capacity to 75,000 pairs per day.

Source : Equity Bulls

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