Seven Super SuperReceptionist Startup Strategies for the Smart & Savvy Entrepreneur - Mr. Ambarish Gupta, CEO and Founder, Knowlarity

Considering the high risk of startup failure, one has to be insanely crazy or insanely rich or even both to start a new company. The road through startupville is spattered with road kill - with more than 90% of the startups ending up as road kill within the first five years of their going live.

The entrepreneur has to work against overwhelming odds all the time: lack of resources, manpower, skill, money and of course lady luck. It is not like earlier when a .com suffixed to a company name would have been more than sufficient to raise startup capital. Venture capitalists of today require, no demand, proof of concept and X number of validated users and X amount of cash stream before they would even as much as take a peek at you business proposal.

The key to startup success is to get the above mentioned hurdles out your way as quickly and nicely as possible and then getting down to the business of making your startup a resounding success.

While there is no secret recipe of startup success, you can bombproof your runway for hazard free startup liftoff by following the Seven SuperReceptionist Startup Strategies.

#1: Start Lean but not at cost of functionality

SuperReceptionist has all the functionality of a high end premise based telephony system - call forwarding, call recording, call monitoring, IVR, voicemail etc. Since SuperReceptionist is a SaaS based service, the day to day running cost is lower than similar premise based systems. With zero CAPEX and minimum OPEX business operates lean without making any compromises on the quality front.

#2: Quick start honing into the early mover advantage

Businesses can lose the early mover advantage because the time it takes to set up new systems and operations at a new branch location is enough for a new entrant to enter the race. But, how are you going to take calls without the basic telephony requirements in place? SuperReceptionist provides a leg up to new branch operations by providing a ready - to - use communication network which helps in preserving the early mover advantage.

#3: Improve your corporate image in minutes

In an ideal world, substance will have priority over image and perception, but we don't live in an ideal world, do we? But why should image or perception stop you from pursuing your dreams, especially when you can get a professional makeover in minutes with SuperReceptionist's call management system. SuperReceptionist provides smart and professional call management services creating favorable first impression, second impression, third impression... and so on.

#4: Validate all your customer assumptions before rolling out product or services

Do you know in advance that you have customers willing to pay the price for the product or service you have? Too many startups fail because they fail to validate their customer assumptions - feature, color, price, pricing model - through multiple rounds of beta testing. SuperReceptionist helps startups launch their product and services early which goes a long way in validating customer assumptions they started with in the first place.

#5: Getting X amount of cash flow

We all know how important cash flow is to the longevity of any startup. The idea is to mop up as much revenue as possible while keeping cost of collecting revenue low as possible. This means targeting customers who are willing to pay for your products and services and willing to pay right now through various payment options available to them. Businesses targeting online customers must have toll free lines to sales or customer service reps to augment their revenue collection. SuperReceptionist empowers small businesses by maximizing their revenue generation hence ensuring their longevity and increasing their chances of securing capital.

#6: Lock into high ROI channel only and maximize your resources and cash flows

With SuperReceptionist Startups can lock into high growth channels of distribution earlier than is possible through tried and tested conventional marketing. The problem with startups is mostly to do with paucity of resources which means they can hardly waste their time and money tinkering with low ROI channels. SuperReceptionist help businesses target high ROI channels which not only lead to better utilization of resources but also leads to better cash realization

#7: Build a strong mobile force working from any location

SuperReceptionist can be used to route calls to any mobile, hotel, outstation telephone number creating a strong mobile force. Gone are those days when employees had to be physically present at a location in order to work for an organization. Today's organization work cultures allow more flexible work hours. Startups can get talent from virtually anywhere in the world without having to worry about relocating them to a new location. Better access to talent means your chances of making a success of your startup just shot up by several percentage points.

Source : Equity Bulls

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