MobiKwik App Launches Application for Microsoft Windows Smart Phones

India's fastest growing mobile wallet player MobiKwik has announced the launch of its Application for the Windows phone platform. The development of the MobiKwik App is a joint effort with Microsoft and can be downloaded on all Windows smart phones.

MobiKwik is the industry first consumer digital wallet. It offers users the convenience and security to purchase goods and services on third party merchant websites, recharge prepaid and post-paid mobile, television/DTH, data cards and make bill payments for broadband/landline phones, electricity, gas and insurance.

With this launch, users who have been waiting patiently for an official and dedicated Windows Phone wallet app can breathe easy. Windows Phone is the second most widely used smart phone platform in India, according to a recent IDC survey. With a market share of 5.4%, Windows Phone has maintained its lead over competing platforms, namely Apple iOS and Blackberry.

The MobiKwik App has received a resounding reception and is leading in various categories on the Windows App store. The App features high in 'Top+Rising' of the shopping category (http://www.windowsphone.com/en-in/store/new-apps/shopping/shopping); in the overall 'Top Free' apps of the shopping category (http://www.windowsphone.com/en-in/store/top-free-apps/shopping/shopping) and in the 'Top+Rising' list of all the apps on Windows Phone store (http://www.windowsphone.com/en-in/store/new-apps).

"Clearly, the anticipation with which the Windows smart phone users were awaiting this launch can be judged by the manner in which the App has climbed the popularity charts," said Bipin Preet Singh, CEO & Founder, MobiKwik. "More significant is that this indicates just how ready India is to embrace a cash-less and cards-free culture," he added.

The MobiKwik App for the Windows Phone platform will be available for Windows Phone 7 & Windows Phone 8. The app is small in size, fast and light on the mobile phone CPU and bandwidth consumption. Users can park money, up to INR 50,000 into the MobiKwik wallet and make hassle free payments for multiple transactions in only one click.

According to Joseph Landes, General Manager - Developer and Platform Evangelism, Microsoft Corporation (India) Pvt. Ltd., "We are excited about the launch of the MobiKwik Wallet, which is now available on the Windows Phone Store. MobiKwik on Windows offers a fast and secure check-out experience for customers, something that is increasingly important as more customers shop and transact online."

Source : Equity Bulls

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