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Industry News
Viva Holdings forays into online travel with Musafir.com
Posted On : 2013-10-31 23:22:04( TIMEZONE : IST )
Viva Holdings has forayed into the growing online travel space with Musafir.com.
Musafir.com, a UAE based premium-experience travel portal entered into the fast-growing Indian Online Travel Agency (OTA) market. The Indian venture is promoted by Viva Holdings, Universal Travels and Tourism LLC (UAE) and cricket icon Sachin Tendulkar.
Musafir.com will offer complete travel solutions to Indian travelers with unique product innovation and exceptional customer service. The travel portal aims to improve the way people plan their holidays. The travel portal offers flights to over 3,000 destinations around the world through 276 airlines, besides offering domestic and international hotel deals. In the near future, the brand also plans to launch unique tailored holiday packages for consumers; however, the main focus in the initial quarters for the brand will be flight bookings.
Speaking on the launch, Mr. Mehul Thakur, Director, Viva Holdings said; "Online travel in India has been witnessing significant growth. By 2015, the market size is expected to reach Rs.55,000 crore and OTAs are expected to account for a 40% share of this market. We would like to establish our footprint in this market through our experience and expertise."
"We are extremely happy to have Sachin Tendulkar on board as our brand ambassador. Sachin represents trust and simplicity, things that Musafir.com stands for. Through this association, Musafir.com aims to strengthen brand recall to meet the company's growth plans in India. Mr. Tendulkar's tremendous appeal cuts across masses and classes making him the ambassador of choice."
At the launch, Brand Ambassador Sachin Tendulkar said, "I am pleased to be associated with Musafir.com. Travel is aspirational amongst Indians across all age groups and through my association with Musafir.com; I hope to encourage people to travel more. Musafir.com understands the business of travel and has been successfully catering to the changing needs of travelers. Therefore, I have gone ahead to extend my association.
