Brand owners and licensees get a chance to network with Brand Licensing India 2013

To cater to the Indian market's demand for brand licensing and merchandising, License India is organizing the sixth edition of Brand Licensing India. This event is the country's largest brand licensing platform, which collates knowledge, licensing opportunities and recognition under one roof. The show is organized by License India, the media division of the Franchise India Group, and is supported by LIMA, the recognized authority for the licensing industry worldwide, with Bradford License India (BLI) as the knowledge partners. This show is the concurrent event to Franchise India 2013, in its 11th edition the show is Asia's biggest business opportunity show.

Brand license India 2013 offers a unique opportunity for the budding licensing fraternity of India to acquaint itself with the concept of licensing as a business module and to explore exhibited licensing opportunities in multiple product categories. Brand Licensing India 2013 will bring license owners and agents face to face with over 10,000 retailers, chain-store owners, licensees, franchisees, distributors and manufacturers from across product categories.

Licensing is gaining traction in India and is largely penetrating the business strategies of brand owners and retailers in all spheres. This innovative business tool is now becoming popular in our market, where it is used on various product categories, creating immense opportunities for Corporates, celebrities, manufacturers, retailers, IP lawyers, financial consultants and licensing agents, to engage in the business.

The Brand Licensing Conference 2013 allows delegates to discover licensing in an easy-to-understand manner and provides deeper insights into the business concept. The forum invites professionals from across industries to understand and comprehend 'Brand Licensing' in multiple genres. The conclave promises to be an interesting content extravaganza, with the world's leading subject experts echoing the best practices for better, smarter and efficient licensing deliverables in the Indian scenario.

Chitra Johri, Vice president, Bradford License India commented on the occasion saying, "Be it a player who is new to licensing or an industry veteran, the conference will create targeted information and knowledge to take one's business to the next level with new strategies, innovative ideas and practical solutions, covering everything from retailing strategies to the legal side of licensing and extending the brand globally."

Some of the brands that have previously participated in this tradeshow are the University of Oxford, Chhota Bheem (Green Gold Animation), Bradford License India, Diamond Comics, WWE, Purple Turtle, Suncorp, Doremon (AI) and many more. This year, the show expects an even wider and better participation. Brands like Penthouse, TKO and Crocs are slated to be launched at the Licensing expo this year.

This year the show will have a fresh look and feel, with dedicated areas for licensing pavilion showcasing Entertainment licensing, Sports licensing, Celebrity licensing and Corporate licensing, making it easier for potential partners to network. The exposition will be especially useful for licensors, agents and brand owners.

Source : Equity Bulls

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