On the eve of the 9-day Navratri celebrations, which marks the beginning of the festive season, Virtuous Retail announced the Phase II launch of India's first and Surat's only world-class integrated retail city centre & community lifestyle destination - VR Surat.
Anupam Yog, Marketing Director, Virtuous Retail, said, "VR Surat's Retail Launch comes on the back of a very successful Phase I Community Launch in May 2013, which saw close to 1.5 million footfalls. With our Phase II Retail Launch, we celebrate fashion and style in a way Surat has not experienced before. 50 new stores will open doors taking our overall brand count to over a 100. We are pleased to bring internationally acclaimed brands such as Marks & Spencer and Zara to the heritage city of Surat. As always, we have added a unique twist to this launch by introducing 'Glam Garba' - a fashion oriented event property developed in association with musician Raghav Sachar that will be hosted at The Runway, VR Surat's fashion boulevard."
Glam Garba is a two-day Navratri celebration being organized in conjunction with Raghav Sachar Productions, on October 11th and 12th, which gives the traditional dance and festivities a modern and international twist. Alongside, the Center will open doors to a mix of 50 more specialty retail shops; brands and eateries coming to VR Surat this festive season are Zara, Marks & Spencer, Zodiac, Peter England, Clarks, Helios, SVM Bowling & Gaming, Being Human, MAC, Sisley, Monte Carlo, Jade Blue, Ethos, Clinique, Nautica, GANT, BIBA, Pizza Hut, Subway, McDonalds, Punjab Street, Dwarkhadesh, Wok on Fire amongst others.