Bakesmiths & Company to expand its presence pan India

The cake segment occupies nearly 20% market following the bread category, which is approximately 78% of the baked products market. Bakesmiths & Company one of the most sought after premium confectionery and bakery retail brands in Kolkata is poised to further its presence across the country. To make the brand a household name, an MOU with Franchise India has been signed.

Bakesmiths & Company has two (2) upscale outlets in Kolkata, coupled with strategic tie-ups with world renowned MNC's to provide delectable bakes. Through franchising, 8-10 outlets are planned to be established within a year.

Mr. Yasir Ahmed Hamraz, Founder-Director, Bakesmiths & Company said "Bakesmiths & Company is poised to regenerate the confectionery and bakery landscape of India. With the franchise model, we seek huge success in coming years."

Ms .Sonya Chowdhary, Director, Franchise India Brands stated "We are delighted to be associated with a brand that has reached a dominant position, in a short span, in the confectionery and bakery industry. Their pan India expansion strategy will certainly be immensely successful."

Bakery products are consumed by the masses due to their low price and high nutrient value. The bakery products have gained popularity with the masses on account of rapid economic growth and a change in eating habits.

Source : Equity Bulls

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