Victoria Foods marks its entry in the processed food market with the all new brand 'BANCHETTO'

Victoria Foods after establishing the most successful agro brand 'RAJDHANI' has marked its entry in the processed food segment with the all new brand 'BANCHETTO'. The first range of products launched under the brand is a variety of pastas' namely- Penne, Fusilli and Macaroni made from best quality wheat semolina. Victoria's foray into the manufacturing and marketing of pasta is in response to the increasing demand for quality Italian food in India.

Banchetto pasta is manufactured in a fully automated Italian plant and packed in a humidity controlled environment. Original Italian technology and best quality raw material ensures the accurate size and texture of the pasta which enables greater absorption of curry or sauce.

Udit Jain, Spokesperson, Rajdhani group said , "European and Italian cuisine has found its way in to the kitchens of most fast food lovers in India and is being perceived as a growing sector. Gourmet pasta contributes 74% vis-à-vis a 16% from instant pasta in a Rs.600 cr total pasta market in the country. We wish to tap this market as well as satisfy the consumer demand for genuine Italian food products."

No matter what form of pasta salads, lip smacking sauces and steaming pasta meals appeal to you, now you can enjoy authentic Italian cuisine with Banchetto's new range of pasta, created with passion, experience and perfection.

Source : Equity Bulls

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