In an expert call hosted by us yesterday with Institutional Investor Advisory Services (IIAS), the experts highlighted that Holcim's rearrangement of its Indian entities is unfair on the minority investors, as: (a) such a merger will not achieve any significant synergies and Holcim should have done a complete merger; (b) minority shareholders are not given the right to participate in the Rs35bn payout by Ambuja to Holcim; and (c) the proposed post-merger Greenfield expansion of Ambuja at Rs45bn is nearly 2x the cost at which it was originally planned in CY06-07. Our post-event Ambuja valuation will be reduced to Rs155—Rs111 for its cement business (implying 9.0x one-year forward EBITDA) and Rs44 for its ACC ownership—factoring in gradual synergy benefits, a 20% holding company discount and a higher WACC of 14%. We expect market share losses for Ambuja and pressure on profitability from weak price recovery.