Reco: SELL
CMP: Rs 1185
Target Price: Rs 925
- Annual Report 2013 states that it's a brand built by 20,000 brand ambassadors (employees); this has helped corner a 62% share of the organized pizza market
- Product innovation, store expansion and expanding city coverage – Key positives
- Financial matrix distorts; EBITDA margin, ROCE and ROE decline; even free cash generation dips in FY13 – Key negatives
- Management's optimism built on caveats; Emkay believes softer patch might continue in FY14E; Retain SELL