How to get a bucket load of high quality lead without busting your bank balance - Mr. Pallav Pandey

If you thought starting a business was the trickiest part, wait till you start marketing your product. Do you have any strategy for marketing your product? How are you going to generate leads? What kind of leads should you pursue? What budget should you allocate to your marketing team? These questions are enough to drive you up the wall if you are a first time entrepreneur.

If you are operating on a shoestring budget you will have to address the "low" quality vs. "high" quality issue soon. Here is the thing - low quality leads need a lot "nurturing". From a sales point of view, you will need a lot of cold calling to convert them into sales. This means a lot of your organizational resource will be diverted towards non essential activities like sales and marketing. Not good if you are operating on a shoes string budget. "High" quality leads take less amount of persuasion. They have the resources and the motivation to buy from your company.

"High" quality leads cost money. Before you start digging for "high" quality leads you must be sure that the cost of acquisition does not exceed the benefits from these leads. If you have a limited budged it is better to go for a high volume low quality leads. The impact will not be the same but your OPEX will not go out of control.

What if we say that now you can pursue high quality leads without bursting your bank? Too good, but it is true. The SuperReceptionist allows you to pursue high quality leads at a fraction of the cost it takes to pursue these leads with the help of conventional techniques.

It is simple. Customer calls a local phone directory service for availability of a service within a geographic area. The directory service provider gives the information to the lead. The SuperReceptionist keeps a tab on leads generated in this manner.

The Leads generated in this manner is invariably of "high quality" because the prospects need little convincing to turn them into "pucca" sales. Provided there is an agreement, the SuperReceptionist passes them to the service providers.

The Service Providers uses these leads to call prospects and convinces them to buy their service. This process is quick and efficient. Moreover, it saves a lot of trouble gathering leads by cold calling prospects, buying email lists and so on. It saves money too because service providers don't need a big sales and marketing budget for this service.

Mr. Pallav Pandey is a serial entrepreneur and marketing hustler, he helped found the company by selling cloud telephony to political parties in what was Knowlarity's first-ever business deal. Pallav is a champion of the customer's voice. Before Knowlarity, Pallav founded India's first - and very successful - political consulting company. Pallav graduated from the Indian Institute of Technology in 2000 with a degree in Electrical & Electronics Engineering. Look him up on Twitter at @pallavKnow.

Source : Equity Bulls

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