K2 Communications forms Purple Hues, a content firm

K2 Communications, one of the leading public relations company in India's information technology hub of Bangalore, has spun off its content business to a new company - Purple Hues.

Founded by Shiv Shankar Devraaj, CEO, K2 Communications and Jay Shankar, a veteran journalist, Purple Hues aims to churn out words that are right, relevant and refreshing.

Shiv Shankar Devraaj, Co-founder of Purple Hues, says: "Content is an inevitable part of PR. A new venture focused on content along with the support of highly experience journalists will add value to the clients and help them voice their messages better. Content is the bloodline for corporate communication activities and has been a growing concern for the companies to find quality skill sets in the content industry."

Jay Shankar, Co-founder of the company says: "Crisp, clear and creative. That's what we want to be as a content provider."

Preparing financial statements and annual reports for investor relation is a significant activity for every organization. Corporate press releases are a challenge for companies as it is a direct statement and does not involve story telling unlike journalists' writing. Similarly, brochure writing, newsletters and technical white papers are concerns in content, to communicate with external and internal audience. With an array of writers, who have worked for national newspapers and foreign news agencies, Purple Hues has the expertise to customize and turnaround content quickly and helps its clients meet all these needs within the stipulated deadline.

Source : Equity Bulls

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