OLX.in launches new TVCs to strengthen the #1 position in Online Classifieds

OLX.in, India's largest C2C marketplace for Individuals to buy and sell pre-owned goods, has been creating ripples in the Indian online space because of the staggering growth it has achieved in the past one and half year. Already having established itself as themost loved and trusted brand and a clear leader in the Online Classifieds space, OLX has just launched an entertaining new TV campaign aimed at building and strengthening on their famous 'Bech De' proposition. Having created a market and pioneered the concept of buying and selling among Individuals, OLX's new campaign communicates the core OLX message of 'Bech De' in interesting ways using the previous campaign 'BadiBadiBaatein's' married couple's playful teasing route.

Perpetuatingfrom thepronounced usage of online classifieds for buying and selling automobiles,white-goods and household products, these TVCs are representative of what is happening in most homes today. Conceptualized by Creative agency Saatchi & Saatchi, the ad is a great extension of the underlying value propositions of the brand - 'Sab KuchBiktaHai' and 'BadiBadiBaatein'.

Mr.AmarjitBatra, CEO, OLX.in stated, "We have been elated with the response that the Indian market has given us and the success stories that people are telling us about their great experiences of buying and selling on OLX.in have been overwhelming. Our new ads are a reflection of inputs and insights gained from listening to our users and Indian consumers and derived from real life situations among couples and the typical Indian household. These new ads convey a simple message through a humorous storyline. Whatever be your reasons to sell your pre loved or pre owned goods - whether you have liked something new or are hardly using it, the solution is to just 'Sell it on OLX' (OLX PeBech De)."

Source : Equity Bulls

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